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INTO 2011
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INTO 2011
INTO 2011
Catalán Español Inglés INTO 2011 INTO 2011

INTO 2011

Dra. Sonia Fernández-Vidal

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PhD in Information and Quantum Optics from the Autonomous University of Barcelona

Sonia Fernández-Vidal holds a PhD in Information and Quantum Optics from the Autonomous University of Barcelona. In the past, Sonia has worked as a researcher at some of the world's most prestigious centres such as the European Organization for Nuclear Research (CERN) in Switzerland, Los Álamos National Laboratory in the United States and the Institute of Photonic Sciences in Barcelona.

For several years Sonia has been engaged in presenting scientific knowledge to the public, and her aim is to make science fun, exciting and easy to understand. She is the author of the book La Puerta de los Tres Cerrojos (Through the Bolted Door), a novel for both children and adults that leads them into the world of science. With the book, Sandra held a place on the Spanish bestseller list for 9 weeks, the first three print runs selling out within three months and the translation rights into 8 languages being sold within four months. Several prominent international figures have acclaimed her novel, including Nobel Peace Prize laureate Muhammad Yunus, American bestselling author Ken Blanchard, Massachusetts Institute of Technology scientist and futurist Raymond Kurzweil and Spanish bestselling author Alex Rovira.
ABSTRACT DE LA PONENCIA
Dra. Sonia Fernández-Vidal
Dr. Fernández-Vidal's speech will be centred on the innovation which needs to emerge in each organization – innovation being the key to adjusting ourselves to the constant change we experience and the recession in which we find ourselves.

The food for thought which Dr. Fernández-Vidal will give us, is that organizations should behave like research laboratories, flexible to the changes which we have to face and questioning their own beliefs and business models. She will also speak about the "power of the present moment" and how it can be used in favour of organizations. In brief, her talk will make reference to what firms can learn from the world of science and research.
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