INTO 2017

November 30th & December 1st, Palma

 

Artificial intelligence: opportunities for the tourism industry

For the past 11 editions, since the first INTO in 2004, a variety of themes related to tourism products have been analysed, such as culture, yachting and health, as well as marketing instruments like branding and the social media. We have also debated the new ways of addressing sustainability in the sector with major issues like climate change and seasonality. Likewise, we have examined issues related to the evolution in the technology used in the tourism industry in order to analyse tourist behaviour and use these new technological tools to create and/or transform tourist destinations sustainably.

In this 12th edition, representatives from the public administrations, businesses, researchers, professors, students and professionals from a variety of fields will gather to speak about and analyse the concept of artificial intelligence and its opportunities for the tourism industry.

The main goal of the INTO seminar is to foster the transfer of knowledge and promote innovation throughout the entire value chain in the tourism industry in order to improve the competitiveness of the Balearic Islands.

PROGRAMME

9:30h AM

SESSION III – ARTIFICIAL INTELLIGENCE AND THE TRAVEL EXPERIENCE

Moderator: DR. JOAN ENRIC CAPELLÀ

MR. STEPHAN WIRTH – Robots: Coming to a Hotel Near. Co-founder and Leader of the Robot Navigation Team at Savioke

MR. DAVID BENITO – Mobile, Innovation & SEO at Melia Hotels International

MR. VICTOR FERNÁNDEZ – CEO at Room Mate Hotels

MR. STEPHAN WIRTH | MR. DAVID BENITO | MR. VICTOR FERNÁNDEZ
11:00h AM

COFFEE BREAK

11:30h AM

SESSION IV – CUSTOMER LOYALTY AND SOCIAL REPUTATION

Moderator: DR. DIEGO MEDINA

DR. THORSTEN TEICHERT – Big Data for Big Insights: Marketing potential for the tourism industry. Chair of Marketing and Innovation at the University of Hamburg.

MS. FIONA GILLEN – Marketing VP at ReviewPro.

MS. MAR MUÑOZ – Tourism Big Data Strategist at IT Travel Services.

DR. THORSTEN TEICHERT | MS. FIONA GILLEN | MS. MAR MUÑOZ
13:00h PM

ROUND TABLE – FINAL CONCLUSIONS AND FUTURE TRENDS

Moderator: DR. JUAN MULET

14:00h PM

CLOSE OF SEMINAR

8:45h AM

ACREDITATION

9:00h AM

OFFICIAL OPENING BY THE VICE-PRESIDENT AND REGIONAL MINISTER OF INNOVATION, RESEARCH AND TOURISM OF THE GOVERNMENT OF THE BALEARIC ISLANDS

9:30h AM

KEYNOTE – ARTIFICIAL INTELLIGENCE: STATE OF THE ART

DR. ABDEL LABBI - Manager of AI Systems at IBM Watson Innovation

DR. ABDEL LABBI
10:30h AM

COFFEE BREAK

11:00h AM

SESSION I – POTENTIAL AND IMPACT FOR THE TOURISM INDUSTRY

Moderator: DR. MARTA JACOB

DR. XAVIER VARONA - Vice-chancellor of Technology at the University of the Balearic Islands

SR. JOSÉ LUIS SALCEDO - Digital reinventor and cognitive lead for distribution sector at IBM Global Business Services

MR. ALBERTO DE TORRES - CEO of Nektiu

DR. DANIEL BORRAJO - Professor of Computer Science at Carlos III University

DR. XAVIER VARONA | SR. JOSÉ LUIS SALCEDO | MR. ALBERTO DE TORRES | DR. DANIEL BORRAJO
12:30h PM

SESSION II – ARTIFICIAL INTELLIGENCE AND THE CHOICE OF TOURISM SUPPLY

Moderator: MR. TOMEU BENNASAR - IT Director at Iberostar Group (to be confirmed)

MR. JAVIER ANDRÉS - Founder and CEO at ROOMDI and 7ideas

DR. CARLES SIERRA - Vice-Director of the Artificial Intelligence Research Institute (IIIA) of the Spanish National Research Council (CSIC)

MR. RAÚL JIMÉNEZ - CEO at Minube

DR. MIGUEL ESCALONA - Lead Data Scientist de Barcelo Hotel Group

MR. JAVIER ANDRÉS | DR. CARLES SIERRA | MR. RAÚL JIMÉNEZ | DR. MIGUEL ESCALONA
14:00h PM

LUNCH

*15:00h - 18:00h PM BROKERAGE EVENT
16:00h PM

WORKSHOP – HOW TO DESIGN ARTIFICIAL INTELLIGENCE SOLUTIONS IN TOURISM

MR. ALBERTO DE TORRES - CEO of Nektiu

Workshop to learn the method and steps involved in designing and developing artificial intelligence solutions applied to the tourism sector. The workshop will focus on design thinking to co-create solutions to maximise a customer’s experience of tourism.

MR. ALBERTO DE TORRES
18:00h PM

END OF SESSIONS

SPEAKERS

Mr. David Benito

Digital Channels - Meliá Hotels International

apr. of 2015 - present

Mobile, Innovation & SEO - Meliá Hotels International

jul. from 2012 - Apr of 2015

Distributi

Mr. David Benito

Digital Channels - Meliá Hotels International

Dr. Carles Sierra

Carles Sierra is Vice-Director of the Artificial Intelligence Research Institute (IIIA) of the Spanish National Research Council (CSIC) located in the area of Barcelona. He has been contributing to Ar

Dr. Carles Sierra

Vice-Director of the Artificial Intelligence Research Institute (IIIA) of the Spanish National Resea

Mr. Stephan Wirth

Stephan Wirth is Co-founder and Leader of the Robot Navigation Team at the California-based robotics startup Savioke, developer of Relay, the leading autonomous indoor delivery robot. Since the compan

Mr. Stephan Wirth

Co-founder and Leader of the Robot Navigation Team at Savioke

Dr. Thorsten Teichert

Prof. Dr. Thorsten Teichert holds the Chair of Marketing and Innovation at the University of Hamburg.

His research and consulting projects include issues in new product development, global

Dr. Thorsten Teichert

Chair of Marketing and Innovation at the University of Hamburg

Mr. Víctor Fernández

Víctor Fernández Cintrano has been the CEO of Room Mate since 2015. This is the international group which encompasses Room Mate Hotels, Be Mate (the innovative tourist housing company) and X-Perienc

Mr. Víctor Fernández

CEO of Room Mate Hotels

Dr. Abdel Labbi

Dr Abdel Labbi is an IBM Distinguished Engineer and Distinguished Research Staff Member, two of the highest technical distinctions in IBM for both Engineering and Research. Dr. Labbi is currently work

Dr. Abdel Labbi

Manager of AI Systems at IBM Watson Innovation

Dr. Miguel Escalona

Miguel Escalona-Morán has a PhD in Physics and he is a researcher into the fundamentals of artificial intelligence. He is the author of over 10 articles on machine learning and many more on his findi

Dr. Miguel Escalona

Lead Data Scientist at Barcelo Hotel Group

Mr. Javier Andrés

Javier Andrés Sánchez, 30 years old.

Education: Graduate in Industrial Engineering from the Polytechnic University of Catalonia, UPC (2005–2009), MBA from IESE Business School (2017).

Mr. Javier Andrés

CEO of Roomdi and 7ideas

Ms. Fiona Gillen

Fiona Gillen is VP of Marketing at ReviewPro, the leading provider of Guest Intelligence solutions for the hotel industry. With 20 years’ experience working in marketing internationally, Fiona is an

Ms. Fiona Gillen

VP Marketing at ReviewPro

Mr. Alberto de Torres

Currently: o CEO of Nektiu: o Artificial Intelligence and Cognitive Solutions o Digital Video Platform for Cognitive Training and Communication o Business Ambassador of Opinno (a benchmark globa

Mr. Alberto de Torres

CEO de Nektiu

Mr. Raúl Jiménez

Raúl Jiménez founded one of the most innovative and prestigious start-ups in Spain in 2007. With the aim of creating a website and a mobile platform where potential travelers could find inspiration

Mr. Raúl Jiménez

CEO at Minube

Dr. Xavier Varona

Javier Varona received her degree in Computer Science and her Ph. D. in Computer Science from the Universitat Autònoma de Barcelona. He is an expert researcher in computer vision and machine learning

Dr. Xavier Varona

Vice-Chancellor of Technology at the University of the Balearic Islands

Dr. Daniel Borrajo

Daniel Borrajo is a Professor of Computer Science at Universidad Carlos III de Madrid. He has over 25 years of experience on Artificial Intelligence and has published over 200 journal and conference

Dr. Daniel Borrajo

Professor of Computer Science at Universidad Carlos III

Ms. Mar Muñoz

Positive is the best adjective to describe me, and passionate about technology as well. I have worked in the tourism-oriented technology world for over 20 years and every day is a chance to learn and

Ms. Mar Muñoz

Tourism Big Data Strategist at IT Travel Services

SCIENTIFIC COMMITTEE

Dr. Diego Ramón Medina

Dr. Diego Ramón Medina

 

Diego R. Medina Muñoz is professor at the University of Las Palmas de Gran Canaria (ULPGC), PhD on Economic Sciences and Management by the ULPGC and Master of Science in Hotel and Food Service Management by the School of Hospitality Management, Florida International University.

Dr. Diego Ramón Medina

University of Las Palmas de Gran Canaria (ULPGC)
Dr. Joan Enric Capellà

Dr. Joan Enric Capellà

 

Passionate about creation, knowledge and development. He is founder of SOM (2013).

Dr. Joan Enric Capellà

Founder of SOM
Dr. Marta Jacob

Dr. Marta Jacob

 

Marta Jacob is an Associate Professor of the Department of Applied Economics, Universitat de les Illes Balear, Spain. Her research focuses on innovation activities in service and tourism sectors, on the analysis of different types of tourism such as yacht charter tourism and lately...

Dr. Marta Jacob

University of the Balearic Islands
Dr. Juan Mulet

Dr. Juan Mulet

 

He has been Director of Telefónica’s Research and Study Centre, Assistant General Manager of Telefónica Investigación y Desarrollo S.A.

Dr. Juan Mulet

PhD in Telecommunications Engineering and MBA

ORGANISES