Mr. Matt Jerwood
Matt works as a freelancer specialising in digital , concentrating on; product development, business development, strategic new digital distribution and digital marketing. Matt has vast experience in mobile, social media, marketing and partnerships thanks to past positions as: Director of Business Development at WAYN.com (Where Are You Now), the travel-centric social network with 15m members; Head of Mobile at Dennis Publishing , titles including Maxim, Evo, Auto Express, Men’s Fitness and The Week; Head of Multi Channels at lastminute.com , plus various other consultancy projects for companies such as Black Tomato and Toureagle.
CVCase studies & examples; how tourism organisations can embrace digital media and new channels of distribution
New media is increasingly used in the promotion of travel and tourism, to the extent that it is arguably no longer ‘new’, but is simply ‘media’. That said the internet can still represent areas of fear and confusion for both the promoter and the customer; especially when it comes to how to embrace ever evolving new services. In Matt’s talk he will highlight ways in which companies to date have embraced the use of new media for marketing, for new distribution and for communication with would-be customers. He will try to steer you away from bad practices and will explore ways in which your organisation can embrace emerging platforms such as social media and mobile to get the most for your organisation and offer the most value to your users and customers. Examples will be presented from lastminute.com, twitter, WAYN.com, facebook, wahanda and others.
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