Mr. Alex Ochoa de Aspuru

Representative of Smotion

Founder and strategic marketing manager at Klap and Smotion, he is currently the marketing director at Sareteknika (Mondragón group) for outsourcing.

He combines these positions with marketing consulting and launching new products for SMEs and start-ups.

Consequently, he has specialised in innovation methods (lean startup, CPS, business models, etc.) linked to creating new business ideas that improve the competitiveness of the firms he works with.