INTO 2018

29-30 November, Palma

Internet of Things (IoT): opportunities and challenges for the tourism industry

29-30 November 2018, Palma

At this 13th INTO Seminar we will again analyse one of the technologies that will give a clear competitive advantage to companies that manage to integrate it into their strategy so as to improve the traveller’s experience. The internet of things provides countless ways to interact with customers and get to know them better. It also helps simplify transactions, improve predictions and optimise resources. During the two-day seminar, we will analyse how introducing sensors linked to the internet in buildings, vehicles, household appliances, etc., will completely transform the tourist industry resulting in great opportunities and challenges.

For the past 12 editions, since the first INTO in 2004, a variety of themes related to tourism products have been analysed, such as culture, yachting and health, as well as marketing instruments like branding and the social media. We have also debated the new ways of addressing sustainability in the sector with major issues like climate change and seasonality. Likewise, we have examined issues related to the evolution in the technology used in the tourism industry in order to analyse tourist behaviour and use these new technological tools to create and/or transform tourist destinations sustainably.

In November, 29th and 30th 2018, representatives of public administrations, entrepreneurs, researchers, professors, students and professionals of different areas, among others, will meet to discuss and analyze the topic related to Internet of Things and its opportunities for the tourism industry. The aim of INTO Seminar is to foster the transfer of knowledge and promote innovation throughout the entire value chain in the tourism industry in order to improve the competitiveness of the Balearic Islands.

PROGRAMME

Dr. Ajay Aluri

Dr. Ajay Aluri , Founding director of the Hospitality Innovation and Technology Lab at West Virginia University

Dr. Francisco Perales

Dr. Francisco Perales , Universitat de les Illes Balears

Mr. Santiago Lorente

Mr. Santiago Lorente , Enterprise solutions sales manager: Data & AI of Microsoft

Dr.  Marianna Sigala

Dr. Marianna Sigala , Director of the Centre for Tourism and Leisure Management (CTLM)

Mr. Tomás Rodicio

Mr. Tomás Rodicio , CIO at Palladium Hotel Group

Mrs. Julie Salgado

Mrs. Julie Salgado , Director of Institutional Relations of Endesa in the Balearic Islands

The emergence of new dynamics of relationship, management and leisure together with the idea of connection of things open the doors to a new development of objects that will enable the emergence of new ways of understanding the “products” giving them the value of communication. The review of uses and objects from the perspective of connected products opens a path for new business models. The technologies of communication, connectivity, micro-sensors, nano-directed developments, image management, the advance of batteries … make us glimpse an important area of development linked to the improvement and contribution of knowledge to traditional environments

Mr.  Javier Machimbarrena

Mr. Javier Machimbarrena , Representative of Smotion

Mr. José Ignacio Aguirre

Mr. José Ignacio Aguirre , Representative of Smotion

Ms. Mar Muñoz

Ms. Mar Muñoz , Tourism Big Data Strategist at IT Travel Services

Mr. Diego Calvo

Mr. Diego Calvo , CEO and founder of Concept Hotel Group

Mr. José Guillermo Díaz

Mr. José Guillermo Díaz , Executive president of Artiem

Mr. José Luis Fernández

Mr. José Luis Fernández , Director Corporate Strategy at Televes

Dr. Arturo  Azcorra

Dr. Arturo Azcorra , IMDEA Networks Institute Director and Telecomunications researcher (UC3M)

Mr. Adán Levy

Mr. Adán Levy , Director of IFEMA 5G LAB

Mr. Álvaro Capell

Mr. Álvaro Capell , Global Head of Big Data Consulting at Telefonica

Mr. Ghislain Delabie

Mr. Ghislain Delabie , Mobility connector at Ouishare

Mr. Juan Ortells

Mr. Juan Ortells , Innovation Manager at Anysolution

SPEAKERS

Dr. Ajay Aluri

Dr. Ajay Aluri

Founding director of the Hospitality Innovation and Technology Lab at West Virginia University

Dr.  Marianna Sigala

Dr. Marianna Sigala

Director of the Centre for Tourism and Leisure Management (CTLM)

Ms. Mar Muñoz

Ms. Mar Muñoz

Tourism Big Data Strategist at IT Travel Services

Mr. Adán Levy

Mr. Adán Levy

Director of IFEMA 5G LAB

Mr. Álvaro Capell

Mr. Álvaro Capell

Global Head of Big Data Consulting at Telefonica

Mr. José Luis Fernández

Mr. José Luis Fernández

Director Corporate Strategy at Televes

Mr. Santiago Lorente

Mr. Santiago Lorente

Enterprise solutions sales manager: Data & AI of Microsoft

Mr. Diego Calvo

Mr. Diego Calvo

CEO and founder of Concept Hotel Group

Mr. Ghislain Delabie

Mr. Ghislain Delabie

Mobility connector at Ouishare

Ms. Susana Munar

Ms. Susana Munar

TouriSMEshare Project Manager

Mr. Jaume Monserrat

Mr. Jaume Monserrat

President of TURISTEC

Dr. Francisco Perales

Dr. Francisco Perales

Universitat de les Illes Balears

Mr.  Javier Machimbarrena

Mr. Javier Machimbarrena

Representative of Smotion

Mr. José Guillermo Díaz

Mr. José Guillermo Díaz

Executive president of Artiem

Mr. Alex Ochoa de Aspuru

Mr. Alex Ochoa de Aspuru

Representative of Smotion

Mr. Koby Levy

Mr. Koby Levy

Director of digital Transformation and IoT Iberia of Huawei technologies

Mr. Manuel Molina

Mr. Manuel Molina

Director of Hosteltur

Mr. Tomás Rodicio

Mr. Tomás Rodicio

CIO at Palladium Hotel Group

Mr. José Ignacio Aguirre

Mr. José Ignacio Aguirre

Representative of Smotion

Dr. Arturo  Azcorra

Dr. Arturo Azcorra

IMDEA Networks Institute Director and Telecomunications researcher (UC3M)

Mr. Juan Ortells

Mr. Juan Ortells

Innovation Manager at Anysolution

Mrs. Julie Salgado

Mrs. Julie Salgado

Director of Institutional Relations of Endesa in the Balearic Islands

THE SCIENTIFIC COMMITTEE

Dr. Marta Jacob

Dr. Marta Jacob

Universitat de les Illes Balears (UIB)

Dr. Juan Mulet

Dr. Juan Mulet

PhD in Engineering and a Master in Business Administration (MBA)

Dr.  Joan Enric Capellà

Dr. Joan Enric Capellà

Founder and CEO of SOM

Dr. Diego Ramón  Medina

Dr. Diego Ramón Medina

University of Las Palmas de Gran Canaria (ULPGC)

Past editions

Location Info

PARC BIT Centre Empresarial Son Espanyol C/Laura Bassi, 1 07121, Palma

Contact

into@fundaciobit.org
+34 971 784 940

Sponsor
Sponsor
Sponsor
Sponsor
Sponsor
Sponsor
Sponsor