Internet of things: opportunities for the tourism industry
29-30 November 2018, Palma
In this 13th edition of the INTO Seminar we are going to analyze one of the technologies that is expected to determine a clear competitive advantage for the companies during the next years. The internet of things can help to improve the experience of the travelers and the possibilities to interact with the customers for those companies that integrate IoT knowledge in their strategy. It also allows to simplify operations, improve predictions and optimize resources. During these two days of Seminar we will analyze how the introduction of sensors connected to the Internet in buildings, vehicles and appliances will generate great opportunities in the tourism industry
For the past 12 editions, since the first INTO in 2004, a variety of themes related to tourism products have been analysed, such as culture, yachting and health, as well as marketing instruments like branding and the social media. We have also debated the new ways of addressing sustainability in the sector with major issues like climate change and seasonality. Likewise, we have examined issues related to the evolution in the technology used in the tourism industry in order to analyse tourist behaviour and use these new technological tools to create and/or transform tourist destinations sustainably.
In November, 29th and 30th 2018, representatives of public administrations, entrepreneurs, researchers, professors, students and professionals of different areas, among others, will meet to discuss and analyze the topic related to Internet of Things and its opportunities for the tourism industry. The aim of INTO Seminar is to foster the transfer of knowledge and promote innovation throughout the entire value chain in the tourism industry in order to improve the competitiveness of the Balearic Islands.
The emergence of new dynamics of relationship, management and leisure together with the idea of connection of things open the doors to a new development of objects that will enable the emergence of new ways of understanding the “products” giving them the value of communication. The review of uses and objects from the perspective of connected products opens a path for new business models. The technologies of communication, connectivity, micro-sensors, nano-directed developments, image management, the advance of batteries … make us glimpse an important area of development linked to the improvement and contribution of knowledge to traditional environments