Ms. Mar Muñoz
Tourism Big Data Strategist at IT Travel Services
Positive is the best adjective to describe me, and passionate about technology as well. I have worked in the tourism-oriented technology world for over 20 years and every day is a chance to learn and apply something new in the digital transformation we find ourselves immersed in. I used to develop technology before; now I bring technology as a facilitator to improve business processes based on Big Data techniques.
A generous leader by nature, I create efficient work environments based on respect for every member of my team to foster their skills and also increase their motivation and confidence. By enhancing the best they have to offer, we manage to make a positive impact on our customers, suppliers and community in general.
Information Technology Engineer (Polytechnic University of Madrid – UPM), Master’s Degree in Big Data (International University of La Rioja – UNIR) and Advanced General Management Programme (IESE Business School). I have held several different positions, for example working as Head of the Systems Department (nine years at Barceló Viajes), Head of E-Commerce (three years at Barceló Viajes), Sales and Marketing Manager (four years at eDreams and Barceló Viajes) and I am currently CEO at IT Travel Services where we implement Big Data projects.