Born in Madrid in 1962, he graduated in industrial engineering from the ICAI School of Engineering of the Comillas Pontifical University. He has also studied several management programmes at the IESE Business School and Cornell University.
He is the executive president of Artiem, a position he has combined with helping to manage several regional and national tourist and business associations.
He has participated in conferences as a rapporteur and speaker on subjects related to the Spanish tourist sector.
Besides other awards, he has received the Gold Medal for Tourism Innovation.