Mr. Javier Machimbarrena

Representative of Smotion

Javier Machimbarrena, BA (Hons) studied Product Design at the University of Montfort (UK) and Master in Product Development at DZ (Bilbao Design Institution). He currently works as a product designer and industrial artist, with morphology and product semantics.

He is a founding member of SMOTION, a group of professionals specialized in the design and development of smart mobility products and vehicles. SMOTION currently collaborates in various projects for companies and institutions.

He has worked since 1996 in design projects for vehicles, products and spaces for companies such as Audi / VW Design Center Europe, Barcelona Center of Technologies, Automotive Intelligence Center AIC, CAF-Euskotren, Davalor Salud, Fagor, Tecnalia, Velatia, Formica Corporation, Hewlett-Packard, Nuuk Europe and MSX International Automotive, among others.

He has also done been teaching as a guest in the Master DZ Design Center Bilbao, Master of Ecodesign of the E.T.S.I of Bilbao and papers on Industrial Design in different centers such as the University of Deusto, Valladolid and Navarra-Tecnum.

He is currently also coordinating a new experimental design project called Industrial Art in collaboration with professionals from different fields of knowledge. Since 2016, Javier Machimbarrena has also started to manufacture his own collection of products in the urban equipment sector.