Since the first INTO Seminar in 2004, the event has become consolidated as a platform for debating research proposals and presenting good business practices. After 14 editions of the INTO Seminar, several tourism-related issues have been analysed, such as cultural, water-sport and health products, and including marketing tools such as branding or social media. There have also been debates on new courses of action to address the sector’s sustainability concerning climate change, circular economy, seasonality and other issues. Other topics discussed refer to using technologies implemented in the tourism industry to analyse tourists’ behaviour and to create and/or transform tourist destinations in a way that is sustainable.
This edition will take place totally online due to COVID19 global health crisis. Last week of October and during November, entrepreneurs, researchers, teachers, students, professionals working in several areas and representatives of public authorities, among others, will gather with the aim of analysing disruptive business models in the tourism industry. They will also discuss the main impacts on, opportunities for and challenges to the industry for tourist destinations and businesses alike.
The main objective of the INTO Seminar is to foster knowledge transfer and drive innovation throughout the tourism industry’s value chain to improve the competitiveness of the Balearic Islands.