Presentation video
Presentation video

INTO 2021

Since the first INTO Seminar in 2004, the event has established itself as a platform for discussing research proposals and presenting good business practices. Over 15 editions, a range of issues related to tourism have been analysed with regard to cultural, water sport and health-based tourism products, marketing tools such as branding and social media, and how business models are evolving within the tourism industry. Discussions have also centred around new commitments to sustainability in the sector, addressing issues such as the circular economy, climate change and seasonality. Other topics discussed relate to how different technologies used in the tourism industry are evolving to analyse tourists’ behaviour and to create and/or transform tourist destinations in a sustainable way.

This year’s edition will take place totally online. From the last week of October through to the first week of December, entrepreneurs, researchers, teachers, students and representatives of public authorities, among others, will come together to analyse what tourist destinations have to offer and what consumers are demanding in this new paradigm, while also analysing ICT solutions and how businesses are restructuring within the tourism sector.

The main objective of the INTO Seminar is to foster knowledge transfer and drive innovation throughout the tourism industry’s value chain in order to improve the Balearic Islands’ competitive edge.

Running in parallel to the Seminar, and organized with the support of the Enterprise Europe Network, a virtual international matchmaking event will be held on November 10th, November 17th and November 24th, with the aim of establishing professional relationships and building new business opportunities.

PROGRAMME


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(11:30)

Official Opening

Official Opening

Speakers

Mr. Juan Pedro Yllanes Suárez

Mr. Juan Pedro Yllanes Suárez

Vice President and Minister of Energy Transition, Productive Sectors and Democratic Memory
Mrs. Natalia Bayona

Mrs. Natalia Bayona

UNWTO – Director of Innovation, Education and Investments

(12:00)

Opening presentation - Tourism in the post-COVID era: innovative strategies for destinations

Opening presentation - Tourism in the post-COVID era: innovative strategies for destinations

Speakers

Mrs. Rosa Castells

Moderator: Mrs. Rosa Castells

Journalist, director and creator of the Conference on New Technologies and Digital Culture, Formentera 2.0
Mr. Marc Vidal

Mr. Marc Vidal

Expert in Digital Transformation and Industry 4.0
Destinations and social responsibility in the post-COVID era

Speakers

Mrs. Rosa Castells

Moderator: Mrs. Rosa Castells

Journalist, director and creator of the Conference on New Technologies and Digital Culture, Formentera 2.0
Dr. Enrique Navarro

Dr. Enrique Navarro

Director of the University Institute for Research in Tourism Intelligence and Innovation of the University of Malaga.
Mrs. Teresa Berástegui

Mrs. Teresa Berástegui

Deputy Minister of Tourism,of the Government of the Canary Islands
Sr. Francesc Mateu

Sr. Francesc Mateu

Managing Director of the Tourism Strategy Agency of the Balearic Islands
Mr. Guillermo Díaz

Mr. Guillermo Díaz

Sales director of ARTIEM Hotels


Online business meetings (de 14h a 17h)

Online business meetings

ICT and innovative solutions in the hotel and catering sector

Speakers

Mrs. Rosa Castells

Moderator: Mrs. Rosa Castells

Journalist, director and creator of the Conference on New Technologies and Digital Culture, Formentera 2.0
Mr. Mateo Ramón

Mr. Mateo Ramón

CIO of Grupo Piñero and vice president of digital transformation of Turistec
Mrs. Dolores Ordoñez

Mrs. Dolores Ordoñez

Manager of AnySolutions and vice president of Turistec
Mr. José Alberto Terrasa

Mr. José Alberto Terrasa

Product and Innovation Director of CEI Europe and vice president of technology of Turistec


Online business meetings (de 14h a 17h)

Online business meetings

Tourism demand in the post-COVID era and innovations to help recover traveller confidence

Speakers

Mrs. Rosa Castells

Moderator: Mrs. Rosa Castells

Journalist, director and creator of the Conference on New Technologies and Digital Culture, Formentera 2.0
Mrs. Sandra Benbeniste

Mrs. Sandra Benbeniste

Director of Sustainability EMEA of Iberostar Group
 Dr. José Antonio Pérez-Aranda

Dr. José Antonio Pérez-Aranda

Head and lecturer of the CETT University School of Hospitality and Tourism at the University of Barcelona
Mr. Javier Ibáñez

Mr. Javier Ibáñez

Economist with the Sectoral Analysis Unit of the Research Department of CaixaBank.
Dr. Veronica Leoni

Dr. Veronica Leoni

Assistant Researcher at the University of the Balearic Islands


Online business meetings (de 14h a 17h)

Online business meetings

Business restructuring in the post-COVID era

Speakers

Mrs. Rosa Castells

Moderator: Mrs. Rosa Castells

Journalist, director and creator of the Conference on New Technologies and Digital Culture, Formentera 2.0
Mr. Helmut Clemens

Mr. Helmut Clemens

General manager and founder of Es Rebost
Mr. Reto Stoeckenius

Mr. Reto Stoeckenius

Global Head Development of RIU Hotels & Resorts
Dr. Xavier Puig

Dr. Xavier Puig

PhD associate professor in economics and business at Pompeu Fabra University
Mr. Ovidio Andrés

Mr. Ovidio Andrés

Founder of Logitravel


Meet our speakers

The scientific committee

Dr. Juan Mulet

PhD in Engineering and a Master in Business Administration (MBA)

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